![93.7 The Coast WKOC Norfolk Virginia Beach 93.7 The Coast WKOC Norfolk Virginia Beach](http://www.formatchange.com/images/norfolk/wkoc.png)
![93.7 Kick KickFM WKCK Norfolk Virginia Beach 106.1 93.7 Kick KickFM WKCK Norfolk Virginia Beach 106.1](http://www.formatchange.com/images/norfolk/937wkck.png)
Previous Format: AAA “93.7 The Coast” WKOC
New Format: Country “93.7 Kick-FM” WKCK
Date & Time Of Change: December 3, 2003
More Info: Wikipedia
A week after Barnstable Broadcasting blew up longtime Country powerhouse WCMS in favor of Rock “Max 100.5“, Sinclair Communications attempted to fill the position by replacing AAA “93-7 The Coast” WKOC with Country as “93.7 Kick-FM“. For the first two days of its life, Kick-FM looped Alan Jackson’s “Gone Country” to promote the new station leading up to its actual debut at 12:06 on December 5, 2003.
Related Changes: 93.7 Kick-FM Debuts
Aircheck Contributed by VARTV.com