St. Louis

KBWX Becomes Alt 104.9

Previous Format: Rhythmic CHR “Wild 104.9” New Format: Alternative “Alt 104.9” Date & Time Of Change: October 18, 2016 at 12:00pm More Info: RadioInsight, Wikipedia

KEZK Refreshes

Previous Format: AC “Fresh 102.5” New Format: AC “102.5 KEZK” Date & Time Of Change: May 26, 2015 at 7:05am More Info: RadioInsight, Wikipedia

Louie 103.7 Debuts

Previous Format: New Signal In Market (Stunting With Loop Of Rick Astley “Never Gonna Give You Up”) New Format: Rock “Louie 103.7” W279AQ Date & Time Of Change: June 19, 2014 at 1:00pm More Info: RadioInsight Aircheck Contributed by Mike Batchelor

105.7 The Point Debuts

Previous Format: Classic Rock “101.1 & 105.7 The Fox” KFXB New Format: Alternative “105.7 The Point” KPNT Date & Time Of Change: February 17, 1993 More Info: 105.7 The Point, Wikipedia Aircheck Contributed by 105.7 The Point

GenX 100.3 Becomes The Brew

Previous Format: 90s Hits “Gen X 100.3” WSGX New Format: Classic Rock “100.3 The Brew” Date & Time Of Change: May 23, 2012 at 12:00pm More Info: RadioInsight, Wikipedia

99.1 Joy-FM St. Louis Debuts

Previous Format: Classical New Format: Contemporary Christian Date & Time Of Change: 7/7/2010 7:00am More Info: RadioInsight, Wikipedia Related Format Changes: Classic 99 KFUO St. Louis Signs-Off Thanks to John Moody for contibuting this aircheck.

Classic 99 KFUO St. Louis Signs-Off

Previous Format: Classical New Format: Contemporary Christian Date & Time Of Change: 7/6/2010 10:00pm More Info: RadioInsight, Wikipedia Related Format Changes: 99.1 Joy-FM St. Louis Debuts Note: This Aircheck consists of the farewell announcement by KFUO GM Dennis Stortz around 9:00pm, followed by the final minute of music at 10:00 as the station then went silent until the following morning. Thanks to John Moody for contibuting this aircheck.

100.3 The Beat St. Louis Becomes The Sound

Previous Format: Urban (Stunting from 10/31 to 12/25) New Format: Modern AC Date & Time Of Change: 12/26/2009 12:00am More Info: RadioInsight, Wikipedia

103.3 KLOU becomes “My 103.3”

With the “Oldies” branding becoming taboo due to the aging of the target audience, broadcasters have looked for new ways to position the format. In St. Louis, when Clear Channel brought on market legend Smash for mornings at KLOU they used the opportunity to reposition the market’s longtime oldies station as programmed by the listeners. The station brought on Bob Costas as the imaging voice as well.

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