103.3 KLOU becomes “My 103.3”

With the “Oldies” branding becoming taboo due to the aging of the target audience, broadcasters have looked for new ways to position the format. In St. Louis, when Clear Channel brought on market legend Smash for mornings at KLOU they used the opportunity to reposition the market’s longtime oldies station as programmed by the listeners. The station brought on Bob Costas as the imaging voice as well.

103.3 KHTR Becomes KLOU

Previous Format: CHR “Hitradio 103” KHTR New Format: Oldies “Oldies 103.3” KLOU Date & Time Of Change: November 4, 1988 at 12:00am More Info: Wikipedia Aircheck Contributed by Kent Ahrens