In order to make room for 105.1 KGAR, a new station coming to Kansas City, KKJO was moved to 105.5. This allowed better coverage within the four state region (Missouri, Kansas, Nebraska, Oklahoma). KKJO, which was originally on AM 1550, has been a well known CHR/Hot AC station in northwest Missouri for decades.
As the country field in the market became larger, WHB (which, after 77 years on the 710 frequency, moved to 810 in 1997) had a tough time competing (see the earlier WHB flip, above, for details.) Also, a void existed for a full-market sports station. On October 2, 1999, WHB ended its longtime country format for Sports.