92.3 K-Rock
92.3 K-Rock becomes Now-FM
For much its life, WXRK “92.3 K-Rock” was synonymous with Howard Stern. Stern joined the station in 1986 and it was his flagship until he left for Sirius at the end of 2005. Outside of Stern, the station’s identity was always evolving. It started out as Classic Rock, shifted to Alternative, and later Active Rock before bouncing back and forth between all three until it flipped to Talk as “Free-FM” at the beginning of 2006. When the talk format didn’t pick up steam, the station reverted to the “K-Rock” brand in May 2007. Outside of Opie & Anthony in the mornings, the station continued to struggle in the ratings as the stations identity had been lost due to the constant musical shifts and its target audience’s usage of newer technolo...
92.3 Free-FM WFNY Reverts To K-Rock
” Nappy Headed **** ” Three words that shook the number one radio market and the industry as a whole. We all know about Don Imus’ misguided comments and the uproar it caused. The trickle down effect would directly lead to this and other format changes across the country including WSBG Stroudsburg and KIFR San Francisco as stations dealt with how to handle so-called “shock jocks” or others who were caught for saying supposedly offensive comments. CBS Radio was most directly caught in the crosshairs of the Imus/Shock Jock issue. They were still looking to replace Imus on WFAN while having to deal with multiple issues at WFNY. Midday hosts JV and Elvis were let go for a bit taken offense to by Asian groups. Morning hosts Opie and Anthony were suspended for a mont...
