97.3 The Brew Milwaukee Becomes Radio Now

Previous Format: 80’s Rock New Format: CHR Date & Time Of Change: 5/28/2010 9:00am More Info: Thanks To Jeremy Andrews For This Aircheck.

104.7 The Wolf WEXT Becomes La Gran D WDDW

Previous Format: Country New Format: Regional Mexican Date & Time Of Change: September 16, 2005 More Info: Wikipedia

Lazer 103 becomes 102.9 The Hog

Previous Format: Active Rock “Lazer 103” WLZR New Format: Classic Rock “102.9 The Hog” WHQG Date & Time Of Change: August 16, 2005 at 10:00am More Info: Wikipedia Aircheck Contributed by Jeremy Andrews

Light 97.3 WLTQ becomes The Brew

As Soft AC started becoming more and more popular in the 80s, many stations began flipping to the format. In mid 80s, CHR station WBTT “B97″ became “Light 97 WLTQ” with the soft AC format. Through the years, WLTQ was Milwaukee’s premiere Soft AC station. When it came to the well known syndicated show Delilah, WLTQ was there running it back in the 90s before the show expanded to the way it is now. WLTQ was also known for running all Christmas music during the season. During 2003 and 2004, the station’s ratings have been falling considerably. Rumors have been flying that the station was going to flip to Air America. On September 17th 2004, the 11:00AM Hour was filled with songs hinting that the end was coming. The last 2 songs on Light 97.3 were Green Da...

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