Previous Format: Spanish Tropical “Viva 105.3” WWVA New Format: Modern Rock “105.3 The Buzz” WBZY Date & Time Of Change: May 5, 2005 More Info: Wikipedia
Previous Format: Classic Rock “Z93” New Format: AAA “92.9 Dave-FM” Date & Time Of Change: July 21, 2004 More Info: Wikipedia
Previous Format: 80s Hits “105.3 The Max” New Format: Hot Talk “Real Radio 105.3” Date & Time Of Change: January 30, 2004 More Info: Wikipedia
Previous Format: Classic Rock “Mix 105.7” WMXV New Format: Oldies “Cool 105.7” WLCL Date & Time Of Change: February 7, 2003 at 12:10pm More Info: Wikipedia
Summary by Lou Pickney. Cox Broadcasting launched a “Save Our Oldies” campaign in Spring 2002 as a promotional venture to raise brand awareness about its oldies programming on 97.1 WFOX. Atlanta Oldies listeners feared that the company might be contemplating a shift from Oldies, though at the time they were assured that this was merely a promotional tactic and nothing more. However, that promise was short lived. On February 1, 2003, WFOX began stunting with a rather clever approach. Cox simulcasted stations from outside the market on WFOX, including Hawaiian AC KINE/Honolulu, ’80s KHPT/Houston, CHR-Pop WBLI/Nassau-Suffolk and CHR-Rhythmic WHZT/Greenville, SC. The station even simulcasted the Lex & Terry show from WFYV/Jacksonville, FL for one day of morning drive. Th...
Previous Format: Country “Y105.5” WYAI Carrollton, GA New Format: 80s Hits “105.3 The Max” WMAX Bowdon, GA (Move In To Atlanta Market) Date & Time Of Change: February 18, 2002 More Info: Wikipedia
On August 11, 2000, Clear Channel flipped AC-formatted WMKJ “Magic 96” to “The New 96-7, Atlanta’s Party Station”, giving the Atlanta area an R&B and hip-hop-oriented Rhythmic CHR on a limited signal. The station announced that a new moniker would be coming soon. Eventually, a “Survivor”-type contest surfaced on the station’s Web site, in which one possible moniker for the station was “voted” off each day. This led up to the birth of “Wild 96-7” on September 8, 2000.
After 16 years in the country format, 106.7 WYAY had found itself as the forgotten sibling of sister “Kicks 101.5” WKHX. However, ABC/Disney did not want to open a door for a competitor to its dominance of the country audience in the Atlanta area. With WKHX leaning current based, a hole was opening for a gold based station to target the older demographics. At 3:00pm on September 1, 2000, Eagle 106.7 was born. >
During the late 80’s WAPW was the leading Mainstream CHR in Atlanta with ratings in the 7 to 9 share range and beating out longtime runners WZGC (Z-93) and WQXI (94-Q) out of the format. But during the fall 1991, the station started stumbling from a 6.5 in the summer book to a 4.7. This was caused by a decision at the time by management to lean heavy on Dance in order to find a nitch for the station. Reversing course, the station started re-adding Rock & Alternative tracks over the winter of 1991-92 and rose to a 6.3 in the winter, then dropped in the 4’s in the spring & summer books. After experimenting with a nightly all-Alternative music program called “On The Edgeâ€, the decision was made to change format to Alternative and the weekend before the format change on Octob...