In Early 2005, Barnstable Broadcasting sold its Norfolk cluster to Max Media, who years prior had operated AC powerhouse 101.3 WWDE “2WD” in the market. Dick Lamb, one of the principles in Max Media and founder of 2WD had stayed on as morning host at 2WD until the acquisition of Barnstable’s cluster ended his 26 year run in mornings there.
In order to create a spot in their new cluster for Lamb, the Oldies format of WFOG was dropped in favor of a Gold-based AC format. The Wave’s success has since led to 2WD shifting from Mainstream AC to a softer variation of the format.
Aircheck Contributed By Bob Corbin of VARTV.com
