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93.1 KQIZ Relaunches as “93.1 The Beat”


The original KQIZ signed on in 1975 and pretty much remained Mainstream Top 40 for its entire tenure. As the summer of 2001 ended, KQIZ was in a format many have dubbed Lillith Fair FM. Over a period of several months, ratings had gone from upwards of a 19 share 12+ to a jaw dropping 3.2. Having paid over $3 million for the property, Cumulus Broadcasting was presumably not going to let the station slip away. On or around Monday, November 3, 2001, the station suddenly stopped with the CHR/Pop format. There was no announcement, no prologue, the station just suddenly switched to stunting. The entire staff, sans one person, were fired. About a week later (4 days before sign on), announcements aired proclaiming that “something brand new is coming to 93-1, details Thursday morning.” People were obviously furiously busy behind-the-scenes to launch a new radio station.

At 9:31 a.m. on November 15, the filler and stunting suddenly stopped. The old “Z93″ was dead forever. After several seconds of silence, KQIZ signed on as Rhythmic CHR “The Beat of Amarillo, 93-1 The Beat” with Party Up by DMX.

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