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WSNI Becomes Rumba 104.5


Following the launch of “Philly’s 106.1” on WJJZ and WSNI 13 days earlier, it was known that 104.5 would eventually launch a new format of its own. Unlike the Rhythmic AC format at 106.1, which word had leaked out about a few weeks prior, Clear Channel kept the new format of WSNI closely guarded. Market observers guessed anything from Country to Modern Rock to Spanish, all of which could have filled a logical hole in the marketplace.

As noon approached on August 23, Donna Summer’s “Last Dance” helped trigger the end of 104.5 as an english language station. A deep voice counted down from diez to uno and the station signed on with Frankie Ruiz’s “Puerto Rico” kicking off “Rumba 104-5”.

Thanks to Nick D. for the aircheck.

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1 Comment

  1. This is excellent and long overdue. I feel like I’m in Miami.

    2 questions:

    1. Will the web site publish a full 24×7 song set playlist?

    2. How long will it last before it goes the way of all great radio formats to make way for more commercial garbage like re-cycled oldies or mindless Top 40?

    I’m going to enjoy it while it lasts. I’m listening now and it’s a dream come true!


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