Y100

Previous Format: Alternative “Y100” WPLY New Format: Urban “100.3 The Beat” WPHI Date & Time Of Change: February 24, 2005 at 11:50pm For years WPLY stuck out like a sore thumb in Radio One’s portfolio. One of the few non African-American targetted station in the company, radio insiders were constantly speculating on when the Alternative Rock of Y100 would be no more. In early 2005, Preston Elliott and Steve Morrison, the morning hosts on Y100 announced they were moving to crosstown Rock 93.3 WMMR following the expiration of their contracts. Faced with either retooling the station or moving in another direction, the decision was made to go the cheaper route. Following Preston & Steve’s final show, where they announced that they were moving, the ...

Previous Format: Alternative “Y100” WPLY New Format: Urban “100.3 The Beat” WPHI Date & Time Of Change: February 24, 2005 at 11:50pm For years WPLY stuck out like a sore thumb in Radio One’s portfolio. One of the few non African-American targetted station in the company, radio insiders were constantly speculating on when the Alternative Rock of Y100 would be no more. In early 2005, Preston Elliott and Steve Morrison, the morning hosts on Y100 announced they were moving to crosstown Rock 93.3 WMMR following the expiration of their contracts. Faced with either retooling the station or moving in another direction, the decision was made to go the cheaper route. Following Preston & Steve’s final show, where they announced that they were moving, the ...