WSNA

This one is very much an example of the cause-and-effect of corporate mergers. Consider the previous format change at 94.1 FM. Entercom had just closed on the purchase of WOGY-FM from Sinclair Broadcasting in January, 2000. The ink was barely dry on this purchase when it became obvious to most observers that the writing was on the wall for the country station known as “Froggy 94”. Rumors had abounded for months about a flip to something – top candidate was a format known as “The Buzz” – the slogan for the station 94.1 would become in January ’01. The difference was, in the Fall of ’00, “The Buzz” was the monikker for Entercom’s then hot 80s format, not Modern AC. When the Buzz format launched, there were high company hopes t...