97.9 WFSJ becomes CHR “97-9 Kiss-FM”

Top 40 radio in Jacksonville, Florida has long been synonimized with WAPE. The Big Ape has been a part of the landscape in Jacksonville since the 60’s, first at 690 AM and then at 95.1 FM. However in recent years the station has had developed a strong adult lean. At the beginning of March rumors began spreading about the future of “Smooth Jazz 97.9”. Speculation concentrated on a Talk format consisting of programming from sister station WTKS in Orlando including Howard Stern. At Noon on March 10, 2000 WFSJ began simulcasting WTKS, but this would be a short-lived stunt. As the next week progressed the station would revert to a more traditional stunt of a beating heart with liners interspersed. Clear Channel, which has seemed intent on launching a CHR in almost every market...