96.5 The Mountain Rebrands as Hits 96

Previous Format: CHR New Format: CHR Date & Time Of Change: February 3, 2011 @ 12:00pm More Info: RadioInsight Related Change: 96.5 The Mountain Chattanooga flips from AAA to CHR

96.5 The Mountain Chattanooga flips from AAA to CHR

With one of only four 100kw signals in the Chattanooga market, 96.5 WDOD-FM has always been looked upon as a potential sleeping giant. At the same time, the CHR format has never had a signal with the potential to be heard throughout the region. The format had not been heard at all in the area after Clear Channel flipped 98.1 WKXJ to Classic Country in June 2007. WDOD’s AAA format had evolved to a Modern Rock hybrid, but was a continual also ran. On March 3, 2008, WDOD brought CHR to its 100kw signal, while taking the path less taken nowadays by retaining “The Mountain” moniker and a few of the on-air staff. Aircheck courtesy of Christopher @ ChattanoogaRadioForum.com