WCFS

With the return of Dan Mason to the head of CBS’ Radio division it soon became apparent that the company’s FM Talkers were in danger. The “Free-FM” brand was dropped and the format was dropped in New York, Philadelphia, Detroit, Phoenix, San Diego, and Pittsburgh. In early October 2007, rumors began swirling that the Chicago outlet would soon change. Speculation ran from Rock to Spanish but kept coming back to the “Fresh” AC brand. On October 30 it was officially announced that the station would be changing formats. Afternoon host Steve Dahl was the only survivor as his show would be moved to morning drive on sister “104.3 Jack-FM” WJMK. Outside of Dahl’s show, the station went into stunt mode with Best-Of clips from Dahl’s 11 yea...