WAPW

During the late 80’s WAPW was the leading Mainstream CHR in Atlanta with ratings in the 7 to 9 share range and beating out longtime runners WZGC (Z-93) and WQXI (94-Q) out of the format. But during the fall 1991, the station started stumbling from a 6.5 in the summer book to a 4.7. This was caused by a decision at the time by management to lean heavy on Dance in order to find a nitch for the station. Reversing course, the station started re-adding Rock & Alternative tracks over the winter of 1991-92 and rose to a 6.3 in the winter, then dropped in the 4’s in the spring & summer books. After experimenting with a nightly all-Alternative music program called “On The Edge”, the decision was made to change format to Alternative and the weekend before the format change on Octob...