92.1: KIZS “Kiss-FM” becomes KTBT “The Beat”

Clear Channel Communications signed-on KIZS as CHR/Pop Kiss 92.1 in 1999 to compete head-to-head with longtime heritage CHR KHTT (106.9 K-Hits). In early 2001, amid mediocre ratings, Clear Channel’s new Post-Merger programming directive forced the station into a heavily voicetracked entity. The ratings never really made any headway and then several format tweaks occured, first toward a Hot/Modern AC approach (where it actually saw it’s HIGHEST 12+ numbers in the stations history) and then back towards a CHR/Adult CHR approach. Additionally in 2002, CC blew up its low rated and low signaled Christian CHR KMRX (Live 101.5) and rolled it into a heavily voicetracked Mainstream Urban KTBT (101-5 The Beat). As it’s first incarnation of the format, The Beat never saw ratings suc...