Atlanta
96.1 WKLS becomes Project 9-6-1
During the course of 2006, “The Buzz”, which had upgraded from suburban rimshot 96.7 to the 105.3 signal gradually caught up to and later surpassed heritage Modern Rocker 99X in the ratings. Meanwhile, sister Classic Rocker WKLS “96 Rock” lost its morning show following an incident with a show on sister station Viva 105.7 and battled competition from recent Classic Hits sign-on WSRV “97.1 The River”. Beginning a string that would see changes at all 5 Clear Channel owned FM’s in Atlanta, The Buzz format was moved to the stronger 96.1 frequency and evolved to Active Rock as “Project 9-6-1” in an attempt to revitalize the once heritage rocker. The 105.3 frequency simulcasted Project for a few weeks to move the listeners over and eventually...
96.7 The Buzz Moves To 105.3
Previous Format: Spanish Tropical “Viva 105.3” WWVA New Format: Modern Rock “105.3 The Buzz” WBZY Date & Time Of Change: May 5, 2005 More Info: Wikipedia
Z93 WZGC Becomes 92.9 Dave-FM
Previous Format: Classic Rock “Z93” New Format: AAA “92.9 Dave-FM” Date & Time Of Change: July 21, 2004 More Info: Wikipedia
WMAX Becomes Real Radio 105.3
Previous Format: 80s Hits “105.3 The Max” New Format: Hot Talk “Real Radio 105.3” Date & Time Of Change: January 30, 2004 More Info: Wikipedia
WMXV Becomes Cool 105.7
Previous Format: Classic Rock “Mix 105.7” WMXV New Format: Oldies “Cool 105.7” WLCL Date & Time Of Change: February 7, 2003 at 12:10pm More Info: Wikipedia
97.1 WFOX flips from Oldies to Urban Hot AC
Summary by Lou Pickney. Cox Broadcasting launched a “Save Our Oldies” campaign in Spring 2002 as a promotional venture to raise brand awareness about its oldies programming on 97.1 WFOX. Atlanta Oldies listeners feared that the company might be contemplating a shift from Oldies, though at the time they were assured that this was merely a promotional tactic and nothing more. However, that promise was short lived. On February 1, 2003, WFOX began stunting with a rather clever approach. Cox simulcasted stations from outside the market on WFOX, including Hawaiian AC KINE/Honolulu, ’80s KHPT/Houston, CHR-Pop WBLI/Nassau-Suffolk and CHR-Rhythmic WHZT/Greenville, SC. The station even simulcasted the Lex & Terry show from WFYV/Jacksonville, FL for one day of morning drive. Th...
105.3 The Max Moves In
Previous Format: Country “Y105.5” WYAI Carrollton, GA New Format: 80s Hits “105.3 The Max” WMAX Bowdon, GA (Move In To Atlanta Market) Date & Time Of Change: February 18, 2002 More Info: Wikipedia
WMKJ becomes Wild 96.7
On August 11, 2000, Clear Channel flipped AC-formatted WMKJ “Magic 96” to “The New 96-7, Atlanta’s Party Station”, giving the Atlanta area an R&B and hip-hop-oriented Rhythmic CHR on a limited signal. The station announced that a new moniker would be coming soon. Eventually, a “Survivor”-type contest surfaced on the station’s Web site, in which one possible moniker for the station was “voted” off each day. This led up to the birth of “Wild 96-7” on September 8, 2000.
106.7 WYAY relaunches as “Eagle 106.7”
After 16 years in the country format, 106.7 WYAY had found itself as the forgotten sibling of sister “Kicks 101.5” WKHX. However, ABC/Disney did not want to open a door for a competitor to its dominance of the country audience in the Atlanta area. With WKHX leaning current based, a hole was opening for a gold based station to target the older demographics. At 3:00pm on September 1, 2000, Eagle 106.7 was born. >
