94.9 Lite-FM

The Autumn of 2006 brought massive shakeups to Clear Channel’s Atlanta cluster, affecting all 5 of their FM stations in the market. The first shoe dropped on November 17 when Modern Rocker “105.3 The Buzz” moved to the stronger 96.1 frequency that had been home to heritage Classic Rocker “96 Rock” becoming Active Rock “Project 9-6-1”. Over the coming weeks, the 105.3 frequency would become Regional Mexican as “El Patron”, Viva 105.7 would lose its 96.7 simulcast, and here Mainstream AC “94.9 Lite-FM” would go Country as “The Bull”. The AC format on WLTM was never able to gain traction against Cox’s heritage AC WSB-FM “B98.5” following its relaunch after its long run as “Peach 94.9”. ...