94.5 WNJO
Oldies 94.5 WNJO becomes Classic Hits “The Hawk”
Previous Format: Oldies 94.5 WNJO New Format: Classic Hits “94.5 The Hawk” WTHK Date & Time Of Change: November 1, 2001 at 10:30am More Info: Wikipedia After debuting #1 in the Spring 1998 ratings period, 94.5 WNJO began a steady decline in the ratings. In its final ratings period, WNJO had fallen to 6th place behind three Philadelphia stations. The Oldies audience was already fractured between WNJO, Philadelphia’s WOGL, and the weekend programming at New Jersey 101.5, who had moved their musical selections more towards the 70’s and early 80’s to compete with the 50’s and 60’s heavy WNJO. In order to protect sister station WPST, and keep 101.5 out of the top spot in the local ratings, WNJO was rebranded “The Hawk” and the musical s...
Christian 94.5 WCHR becomes Oldies WNJO
Nassau Broadcasting created the first duopoly in the Trenton market in early 1998 with the acquisition of 920 WTTM and 94.5 WCHR from Great Scott Broadcasting. WCHR’s religious programming was quickly transferred from 94.5 to 920. With market speculation leaning towards the debut of an AC or Country format, Nassau surprised observers with the choice of Oldies for the new station. With New Jersey 101.5 already in the market doing Oldies on weekends and overnights, many thought that there would be no room in the market for another Oldies outlet. The decision has chosen to be a wise one as WNJO has become a dominant #2 in the market, after debuting at #1 and allowing sister station WPST to retain the top spot.
