94.1 The Buzz
94.1 The Buzz WMBZ Memphis flips to Rhythmic AC Snap! 94.1
This one is very much an example of the cause-and-effect of corporate mergers. Consider the previous format change at 94.1 FM. Entercom had just closed on the purchase of WOGY-FM from Sinclair Broadcasting in January, 2000. The ink was barely dry on this purchase when it became obvious to most observers that the writing was on the wall for the country station known as “Froggy 94”. Rumors had abounded for months about a flip to something – top candidate was a format known as “The Buzz” – the slogan for the station 94.1 would become in January ’01. The difference was, in the Fall of ’00, “The Buzz” was the monikker for Entercom’s then hot 80s format, not Modern AC. When the Buzz format launched, there were high company hopes t...
Froggy 94.1 becomes The Buzz
In the late 80s, what would eventually become Froggy 94 was actually on 94.3 FM, and was a simulcast of Oldies AM 680 WODZ. This gave way to a Beautiful Music format for a time in the early 90s, and a frequency change to 94.1. In 1992, the station flipped to Country as WOGY, and it was off to the races against well entrenched market leader WGKX “Kix 106”. For a time in the mid 90s, Froggy 94 did fairly well, even beating Kix in one or two books, but never getting past a 4 share overall. In January of 2000, the station, along with sister stations 104.5 WRVR and 680 WJCE were purchased by Entercom, and changes were in the air. By the fall of 2000, the promotions budget was reduced, and after the last major promotion, the Dixie Chicks concert at the Memphis Pyramid, it was announc...
