103.3 KLOU
103.3 KLOU becomes “My 103.3”
With the “Oldies” branding becoming taboo due to the aging of the target audience, broadcasters have looked for new ways to position the format. In St. Louis, when Clear Channel brought on market legend Smash for mornings at KLOU they used the opportunity to reposition the market’s longtime oldies station as programmed by the listeners. The station brought on Bob Costas as the imaging voice as well.
