100.3 The Beat

100.3 The Beat Becomes WRNB

Previous Format: Urban “100.3 The Beat” WPHI New Format: Urban AC “100.3 WRNB” Date & Time Of Change: September 1, 2011 at 12:00am More Info: RadioInsight, Wikipedia Related Changes: 107.9 WRNB Stunts As Michael Vick Radio

100.3 The Beat St. Louis Becomes The Sound

Previous Format: Urban (Stunting from 10/31 to 12/25) New Format: Modern AC Date & Time Of Change: 12/26/2009 12:00am More Info: RadioInsight, Wikipedia

Y100 100.3 WPLY Signs-Off

Previous Format: Alternative “Y100” WPLY New Format: Urban “100.3 The Beat” WPHI Date & Time Of Change: February 24, 2005 at 11:50pm For years WPLY stuck out like a sore thumb in Radio One’s portfolio. One of the few non African-American targetted station in the company, radio insiders were constantly speculating on when the Alternative Rock of Y100 would be no more. In early 2005, Preston Elliott and Steve Morrison, the morning hosts on Y100 announced they were moving to crosstown Rock 93.3 WMMR following the expiration of their contracts. Faced with either retooling the station or moving in another direction, the decision was made to go the cheaper route. Following Preston & Steve’s final show, where they announced that they were moving, the ...

Y100 Announces Format Change

Previous Format: Alternative “Y100” WPLY New Format: Urban “100.3 The Beat” WPHI Date & Time Of Change: February 24, 2005 at 11:50pm For years WPLY stuck out like a sore thumb in Radio One’s portfolio. One of the few non African-American targetted station in the company, radio insiders were constantly speculating on when the Alternative Rock of Y100 would be no more. In early 2005, Preston Elliott and Steve Morrison, the morning hosts on Y100 announced they were moving to crosstown Rock 93.3 WMMR following the expiration of their contracts. Faced with either retooling the station or moving in another direction, the decision was made to go the cheaper route. Following Preston & Steve’s final show, where they announced that they were moving, the ...

Mega 100.3 Becomes 100.3 The Beat

Previous Format: Rhythmic Oldies “Mega 100.3” KCMG New Format: Urban “100.3 The Beat” KKBT Date & Time Of Change: June 30, 2000 at 6:00pm More Info: Wikipedia In the fall of 1999, the two largest radio station operators in the country, Clear Channel Communications and AMFM Inc., shocked the world by announcing they would merge. However, in order to get under the government-mandated market ownership limits, some stations were required to be spun-off. One of the full powered FMs in Los Angeles had to go. KKBT was the station chosen; it was sold off to Radio One. However, Clear Channel wanted to keep the best possible signals and gave Radio One the less desirable 100.3. Leading up to the frequency swap, rumors swirled about whether either station’s format wo...

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