St. Louis

WRDA Becomes Hot 104.1

Previous Format: Standards “Red 104.1” WRDA New Format: Urban “Hot 104.1” WHHL Date & Time Of Change: October 1, 2005 at 12:00am More Info: Wikipedia Related Changes: “104.1 The Mall” WMLL flips from 80?s to Standards “Red 104.1? WRDA

“104.1 The Mall” WMLL flips from 80’s to Standards “Red 104.1” WRDA

Summary by Mike Batchelor. WMLL flipped to a format of “New Standards” on 1/8/04, after a week of stunting with a “Wheel of Music” playing cuts from many different formats. Previous to the “wheel,” 104.1 stunted with Christmas music throughout the holiday season starting on November 1, 2003. WMLL “The Mall,” started in 2000 as an All 80s format. Gradually, WMLL morphed into a Hot AC format playing 80s & 90s pop, with no currents, with Steve & DC in the Morning. The station languished near the bottom of the ratings heap for its entire three year existence, despite having a high dollar, marquee morning show that once dominated the market.

Mix 93.7 KSD Becomes The Bull

Previous Format: Hot AC New Format: Country Date & Time Of Change: October 9, 2000 at 12:00pm More Info: Wikipedia

CHR KSLZ “Z107.7” launches after KMJM moves to 104.9

In early 1997, Emmis Broadcasting flipped longtime Saint Louis CHR WKBQ “Q104” to Modern AC as “Alice @ 104.1” leaving a gaping hole for Top 40 in the market. That year Jacor Communications acquired Religious formatted 104.9 WCBW in nearby Columbia, Illinois. With 104.9’s signal stronger in the areas that an Urban format would succeed in, the company moved “Majic 108” to the 104.9 signal as “Majic 105” and launched a new CHR on the 107.7 signal that had better coverage of the market as a whole. Jacor brought in Jeff Kapugi, then Program Director of flagship CHR “93.3 FLZ” in Tampa as Program Director and began simulcasting the “MJ & BJ” Morning Show from ‘FLZ as well. The sign-on of KSLZ has since beco...

103.3 KHTR Becomes KLOU

Previous Format: CHR “Hitradio 103” KHTR New Format: Oldies “Oldies 103.3” KLOU Date & Time Of Change: November 4, 1988 at 12:00am More Info: Wikipedia Aircheck Contributed by Kent Ahrens

  • 1
  • 2