92.9 WRKW becomes “92.9 Rock”

From its launch in October 1999, 92.9 WRKW ran an automated Rock AC format that had little chance for success. With a signal 20 miles north of Poughkeepsie and varying signal problems in the southern part of the market, it struggled to find an audience with additional problems ranging from poor audio to a total lack of promotion from original owners Strauss Media. After the sale of the Strauss stations to Clear Channel closed in November 2000, rumors on the future of the station came up with WRKW struggling to build an audience to little action. On June 27, 2002 at 10:00 AM, the Rock AC format came to an end with a 26-hour loop of Eminem’s “Without Me,” coinciding with the launch of Active Rock “92-9 Rock” to counter Cumulus Media’s pair of dominant rock...