Amarillo

The original KQIZ signed on in 1975 and pretty much remained Mainstream Top 40 for its entire tenure. As the summer of 2001 ended, KQIZ was in a format many have dubbed Lillith Fair FM. Over a period of several months, ratings had gone from upwards of a 19 share 12+ to a jaw dropping 3.2. Having paid over $3 million for the property, Cumulus Broadcasting was presumably not going to let the station slip away. On or around Monday, November 3, 2001, the station suddenly stopped with the CHR/Pop format. There was no announcement, no prologue, the station just suddenly switched to stunting. The entire staff, sans one person, were fired. About a week later (4 days before sign on), announcements aired proclaiming that “something brand new is coming to 93-1, details Thursday morning.”...