Previous Format: Christian “Family Radio” WFME
New Format: Country “94.7 Nash-FM” WNSH
Date & Time Of Change: January 21, 2013 at 9:47am
More Info: RadioInsight, Wikipedia
Related Changes: WFME Signs-Off, 94.7 Spins The Wheel of Formats
94.7 NashFM Launches
commenter
The only lame thing was they used the “This is Carrie Underwood, etc” that I have heard used on stations for years. What they should have donewas have those saying “This Carrie Underwood on 94-7, This is Toby Keith on 94-7, etc.
henry
I assume Cumulus was trying to keep the format choice under wraps. If they’d told too many agents, recording engineers, and celebrities, the cat would’ve inevitably hopped out of the bag.
I suspect more specific IDs will be on the way.
The true tragedy will be the loss of 83 unique country stations, including a legendary station of 20+ years in my city — which will be stamped with the souless national “NASH” brand.
Josh Diaz
They did the same thing on 95.5 WPLJ in 2013 with the “You are locked in to the station powered by Gavin DeGraw, One Direction, Beyoncé etc” so Cumulus did the same thing on their other formats.
Jack McCoy
Production was predictable and pedestrian. I always wince when new stations try so hard to image themselves as part of the fabric of the market. It comes off especially in this case as fabricated. The self-congratulatory read is so typical of radio’s old and worn ideas, not focused on the listener but on other radio people.