A 1992 sign-on, WWJZ in suburban Mount Holly, NJ fit a small niche in the Delaware Valley as a locally operated popular standards station. With some tower problems, it was operating well below its allocated 50kw daytime signal, which would’ve been one of the strongest in the area. Disney, among other companies, saw the potential the 640 signal had, even with its weak nighttime signal. Disney, however was looking for a local outlet for its Radio Disney network. Targeting children, the nighttime signal was not as much of a hindrance as it would’ve been for another format.
