Previous Format: Smooth Jazz
New Format: AAA
Date & Time Of Change: December 28, 2009 at 12:00pm
More Info: RadioInsight, Wikipedia
Note: Soon after launch, the station was renamed V107.3 due to a copyright claim on the Boom name.
107.3 The Wave WNWV Becomes AAA Boom 107.3
Joe King
WHAT COPYRIGHT NAME???
CANADA HAS BOOM 97.3 IN TORONTO!
IS THIS A NORTH AMERICAN COPYRIGHT?
OR JUST AN AMERICAN ONE???
WHO HAS THE RIGHTS????
Lance
CBS has a US Trademark for the “Boom” moniker via its use on the HD2 of 96.5 KJAQ Seattle.
Myron Falwell
Ironically, they could have taken “The Lake” name, as Elyria-Lorain owned – and still owns – WLKR-FM in Norwalk, which sports its’ own AAA format, largely programmed by Dial-Global but voice-tracked locally. “Boom” was supposedly a second choice, to honor legendary WMMS announcer Len “Boom” Goldberg, but after CBS threw the cease-and-desist (allegedly, no one at Elyria-Lorain checked to see if there was a copyright) it went to “107.3 Cleveland”, then to “V-107.3”, and finally, “107-3 CLE” was sparingly used. The AAA format never had any consistent branding for the entire time it was on the air.
The launch date was intended to have been a week later, right into the new year, but was hastened after news of the switch leaked early into WNWV’s corporate sister, the Elyria Chronicle-Telegram. Thus, the 12 hours of a ticking clock, the inaccurate “WNWV HD-2” ID and the (VERY) subdued intro.