WMBZ

In the late 80s, what would eventually become Froggy 94 was actually on 94.3 FM, and was a simulcast of Oldies AM 680 WODZ. This gave way to a Beautiful Music format for a time in the early 90s, and a frequency change to 94.1. In 1992, the station flipped to Country as WOGY, and it was off to the races against well entrenched market leader WGKX “Kix 106”. For a time in the mid 90s, Froggy 94 did fairly well, even beating Kix in one or two books, but never getting past a 4 share overall. In January of 2000, the station, along with sister stations 104.5 WRVR and 680 WJCE were purchased by Entercom, and changes were in the air. By the fall of 2000, the promotions budget was reduced, and after the last major promotion, the Dixie Chicks concert at the Memphis Pyramid, it was announc...