97.7 WILD-FM becomes WAAF Simulcast

Sometimes the biggest moves come out of nowhere. Unexpectedly on August 21, 2006, Radio-One announced the sale of Urban AC “97.7 WILD-FM” to Entercom. By the next day, Entercom had already taken over the operations of the station via an LMA. The signal, which rimshots Boston and it’s southern suburbs was a perfect compliment to the western based signal of 107.3 WAAF. The former Worcester station had recently upgraded its signal and moved eastward with a change in city of license to Westborough, but still had a hard time covering the urban center of Boston putting it at a competitive disadvantage. With the 97.7 and 107.3 signals combined, WAAF could promote the fact that it covered more area than any Boston FM signal. As the ticking clock stunt hit zero, you could make out...