Steve
103.9 KBZR becomes Arizona’s Party Station
The seeds of “Arizona’s Party Station” were planted 6 months before the actual sign-on date. Prior to the Spring of 1996, KBZR was one of the many frequencies statewide that was carrying “The Blaze”. “The Blaze” was a bizarre Alternative/AOR/CHR hybrid format. In either March or April 1996, KBZR broke off from the other frequencies and began airing “old school” music…i.e., Hispanic-oriented Gold selections from the R&B, Hip-Hop, Rap, Freestyle, and Disco genres. As it turns out, the music selected and the audience it targetted were both premonitions to the eventual format and target audience. There were no jocks, but an interesting stunt that is best described as a radio version of the “Where’s Waldo” book s...
Stunting: “Steve” 103.9 KBZR Moves Into Phoenix
Prior to the Spring of 1996, KBZR was one of the many frequencies statewide that was carrying “The Blaze”. The Blaze was a bizarre Alternative/AOR/CHR hybrid format. In either March or April 1996, KBZR broke off from the other frequencies and began airing old school music i.e., Hispanic-oriented Gold selections from the R&B, Hip-Hop, Rap, Freestyle, and Disco genres. As it turns out, the music selected and the audience it targeted were both premonitions to the eventual format and target audience. There were no jocks, but an interesting stunt that is best described as a radio version of the “Where’s Waldo” book series. Promos and sweepers (voiced by station owner Jerry Clifton) claimed that the station was looking for “Steve” as they were movin...
