Party Radio @ 103.9

Following the change from “Arizona’s Party Station” to “Party Radio @ 103.9”, KPTY’s ratings fell into the dreaded 1-share range. There were numerous reasons for the mediocre ratings. Format-wise, Party Radio @ 103.9 began as what was described as “Extreme CHR” — playing hip-hop and modern rock (including a lot of cutting-edge selections) without the “in-between” music that defines most regular Mainstream CHRs (i.e. “pure pop” and dance music). It eventually dropped the hip-hop product in favor of “Extreme Rock”. Mancow Mueller’s syndicated “Mancow’s Morning Madhouse” show was also brought aboard. After dipping to a low 1 share, the end was near. During the final week of 1999, ...