Party 103.9
The Edge Moves To 103.9
Previous Format: Rhythmic CHR “Party 103.9” KPTY New Format: Modern Rock “103.9 The Edge” KEDJ Date & Time Of Change: October 30, 2001 at 12:00pm More Info: Wikipedia, Phoenix New Times Related Changes: KEDJ Becomes Amor 106.3
103.9 KPTY relaunches as Rhythmic CHR “Party Radio @ 103.9”
Following the change from “Arizona’s Party Station” to “Party Radio @ 103.9”, KPTY’s ratings fell into the dreaded 1-share range. There were numerous reasons for the mediocre ratings. Format-wise, Party Radio @ 103.9 began as what was described as “Extreme CHR” — playing hip-hop and modern rock (including a lot of cutting-edge selections) without the “in-between” music that defines most regular Mainstream CHRs (i.e. “pure pop” and dance music). It eventually dropped the hip-hop product in favor of “Extreme Rock”. Mancow Mueller’s syndicated “Mancow’s Morning Madhouse” show was also brought aboard. After dipping to a low 1 share, the end was near. During the final week of 1999, ...
103.9 KBZR becomes Arizona’s Party Station
The seeds of “Arizona’s Party Station” were planted 6 months before the actual sign-on date. Prior to the Spring of 1996, KBZR was one of the many frequencies statewide that was carrying “The Blaze”. “The Blaze” was a bizarre Alternative/AOR/CHR hybrid format. In either March or April 1996, KBZR broke off from the other frequencies and began airing “old school” music…i.e., Hispanic-oriented Gold selections from the R&B, Hip-Hop, Rap, Freestyle, and Disco genres. As it turns out, the music selected and the audience it targetted were both premonitions to the eventual format and target audience. There were no jocks, but an interesting stunt that is best described as a radio version of the “Where’s Waldo” book s...
Stunting: “Steve” 103.9 KBZR Moves Into Phoenix
Prior to the Spring of 1996, KBZR was one of the many frequencies statewide that was carrying “The Blaze”. The Blaze was a bizarre Alternative/AOR/CHR hybrid format. In either March or April 1996, KBZR broke off from the other frequencies and began airing old school music i.e., Hispanic-oriented Gold selections from the R&B, Hip-Hop, Rap, Freestyle, and Disco genres. As it turns out, the music selected and the audience it targeted were both premonitions to the eventual format and target audience. There were no jocks, but an interesting stunt that is best described as a radio version of the “Where’s Waldo” book series. Promos and sweepers (voiced by station owner Jerry Clifton) claimed that the station was looking for “Steve” as they were movin...
