Mega 100.3

Mega 100.3 Becomes 100.3 The Beat

Previous Format: Rhythmic Oldies “Mega 100.3” KCMG New Format: Urban “100.3 The Beat” KKBT Date & Time Of Change: June 30, 2000 at 6:00pm More Info: Wikipedia In the fall of 1999, the two largest radio station operators in the country, Clear Channel Communications and AMFM Inc., shocked the world by announcing they would merge. However, in order to get under the government-mandated market ownership limits, some stations were required to be spun-off. One of the full powered FMs in Los Angeles had to go. KKBT was the station chosen; it was sold off to Radio One. However, Clear Channel wanted to keep the best possible signals and gave Radio One the less desirable 100.3. Leading up to the frequency swap, rumors swirled about whether either station’s format wo...