Lite Rock 105

KLTA Becomes FM 105.1

Previous Format: AC “Lite Rock 105” KLTA New Format: Hot AC “FM 105.1” Date & Time Of Change: January 19, 2004 at 7:20am More Info: Wikipedia Fargo’s KLTA “Lite Rock 105” was a heritage brand in the market, with nearly 20 years as an AC. However, as musical tastes and competition changed in the early 2000s, the station evolved from Elton John, Faith Hill and Celine Dion into Matchbox Twenty, Sheryl Crow and Train. To modernize the brand, the decision was made to change the station’s name to “FM 105.1” as a true Hot AC. Although the name “FM” may seem boring and generic for most radio stations, it held a double meaning, as it was the abbreviation for the community (Fargo-Moorhead) it served. To prepare for a change...