“The House Party” relaunches as “Party 104.9”

Originally a CHR/Rhythmic specialty show on Tejano station “Puro Tejano 100.7”, “The House Party” became the fulltime format at 100.7 FM on March 1, 1999. Through a deal with El Dorado Communications, HBC moved the Spanish AC format of “K-Love 93.3 Y 104.9 FM” to the newly acquired city grade 106.5 FM in August of 2001. 104.9 FM (which was scheduled to upgrade to cover all Houston within a year) then became the home of “The House Party”. On February 21, 2002 Houston radio history was made as the 104.9 FM KPTY launched it’s new signal and new moniker “Party 104-9”.