KMXP

The debut of “Mix 96-9” (KMXP) marked the end of the numerous permutations of the Classic Hits format on 96.9 (the last being “Eagle 96.9”) that previous owner Nationwide had attempted over the years. “Mix 96-9” was one of the first “Mix” Rock Hot AC outlets which Jacor (now Clear Channel) brought to numerous markets across the country. KMXP debuted with a slogan of “The Best Mix of the 80’s, 90’s and 70’s” (yes, in that order). After the turn of the century, in order to continue positioning itself as a station offering some currents, the slogan changed to “The Best Mix of the 80’s, 90’s, and Today”, which is much more common.