The debut of “Mix 96-9” (KMXP) marked the end of the numerous permutations of the Classic Hits format on 96.9 (the last being “Eagle 96.9”) that previous owner Nationwide had attempted over the years. “Mix 96-9” was one of the first “Mix” Rock Hot AC outlets which Jacor (now Clear Channel) brought to numerous markets across the country. KMXP debuted with a slogan of “The Best Mix of the 80’s, 90’s and 70’s” (yes, in that order). After the turn of the century, in order to continue positioning itself as a station offering some currents, the slogan changed to “The Best Mix of the 80’s, 90’s, and Today”, which is much more common.
Through the mid-90’s, Nationwide Communications seemed determined to make the Classic Hits format (which sounded a lot like a “lite” version of a Classic Rock format) work on 96.9 FM. It began with “96.9 K-Hits FM, Superstars of the 70’s and More”. Next in line was “The New 96.9 Classic Hits”. The start of the third and final attempt — “Eagle 96.9” — is featured here. One week after this name change, Eagle 96.9’s new morning show — featuring market legend Charlie Van Dyke plus the well-known and respected Michael Hagerty (also of KTVK-TV Channel 3, at the time) — made its debut. The announcement of this morning show change is heard on the audio. Just about one year after the debut of Eagle 96.9, Natio...