Boston
98.5 WROR Boston becomes WBMX Mix 98.5
Previous Format: AC 98.5 WROR New Format: Hot AC “Mix 98.5” WBMX Date & Time Of Change: February 9, 1991 at 12:00pm More Info: Wikipedia WROR was the FM station to WRKO until RKO General was forced to sell off all it’s radio properties. Before WROR they were first WRKO-FM – ARKO-Matic, the automated top forty station in the 60s. Later, it was Boston’s first Oldies station as WROR. In 1980, they went live AC, with some of Boston’s most melodic and historic jingles (JAM’s ‘I’d Rather Be In Boston’ series #1). In 1983 they experimented with CHR using a version of the WLS-FM jingles but later reverted back to AC, which they stayed until February 1991 when Roy Orbison’s “It’s Over” triggered the end of WROR and...
WHTT Becomes Q103 WMRQ
Previous Format: CHR “Power 103” WHTT New Format: Adult Rock “Q103” WMRQ Date & Time Of Change: July 7, 1986 More Info: BostonRadio.org, Wikipedia
103.3 WEEI-FM becomes Hit Radio WHTT
CBS’ 103.3 WEEI-FM in Boston was in the process of a drawn out evolution from Soft Rock to Top 40 in the early 1980’s. The station had already been using the name “Hit Radio 103” when CBS sold AM sister 590 WEEI. As part of the sale, per FCC rules at the time, 103.3 had to change it call letters. In order to play up the new “Hit Radio” format, WHTT was born. This aircheck features a WEEI-FM legal ID from 5:00pm on March 8 and the birth of WHTT at midnight on March 9.
