97.3 The Brew

97.3 The Brew Milwaukee Becomes Radio Now

Previous Format: 80’s Rock New Format: CHR Date & Time Of Change: 5/28/2010 9:00am More Info: RadioInsight.com Thanks To Jeremy Andrews For This Aircheck.

Light 97.3 WLTQ becomes The Brew

As Soft AC started becoming more and more popular in the 80s, many stations began flipping to the format. In mid 80s, CHR station WBTT “B97″ became “Light 97 WLTQ” with the soft AC format. Through the years, WLTQ was Milwaukee’s premiere Soft AC station. When it came to the well known syndicated show Delilah, WLTQ was there running it back in the 90s before the show expanded to the way it is now. WLTQ was also known for running all Christmas music during the season. During 2003 and 2004, the station’s ratings have been falling considerably. Rumors have been flying that the station was going to flip to Air America. On September 17th 2004, the 11:00AM Hour was filled with songs hinting that the end was coming. The last 2 songs on Light 97.3 were Green Da...