Previous Format: Hot AC “96.5 The Point” WPTP New Format: Rhythmic CHR “Wild 96.5” WLDW Date & Time Of Change: November 17, 2003 at 5:00pm More Info: Wikipedia
One day before Election Day, a huge day for a Talk station, WWDB-FM America’s first Talk station on FM abandoned the format. Sinking ratings caused by the loss of the syndicated Dr. Laura and Rush Limbaugh to upstart 1210 WPHT as well as the many reimaging and refocusing WWDB went through in its final years helped lead to its demise. Around 9:00am the station began stunting with an automated voice counting down to 1. When the station debuted at 5:00, they did so by airing all of the station’s sweepers prior to the first song “Don’t You Forget About Me” from Simple Minds.