95.7 Max-FM

95.7 KMAX-FM goes from Variety Hits to Country “The Wolf”

The 95.7 frequency in San Francisco saw its fair share of formats during its decade under Bonneville ownership. There was CHR “Z95.7”, Classic Rock “The Drive”, Country “The Bear”, and Variety Hits “95.7 Max-FM”. None of the formats ever saw great success, leaving the station as a perennial underperformer to sister AC KOIT and Classical KDFC. In early 2007, Bonneville agreed to swap its San Francisco cluster to Entercom in exchange for stations in Cincinnati and Seattle. With Entercom taking over, on February 28th at 12:30pm 95.7 Max-FM came out of a stopset into a countdown to 7:50 the next morning. “The Wolf” country brand has exploded across the country, however Entercom has seen the most success with the brand with recent laun...