94.5 The Hawk
Oldies 94.5 WNJO becomes Classic Hits “The Hawk”
Previous Format: Oldies 94.5 WNJO New Format: Classic Hits “94.5 The Hawk” WTHK Date & Time Of Change: November 1, 2001 at 10:30am More Info: Wikipedia After debuting #1 in the Spring 1998 ratings period, 94.5 WNJO began a steady decline in the ratings. In its final ratings period, WNJO had fallen to 6th place behind three Philadelphia stations. The Oldies audience was already fractured between WNJO, Philadelphia’s WOGL, and the weekend programming at New Jersey 101.5, who had moved their musical selections more towards the 70’s and early 80’s to compete with the 50’s and 60’s heavy WNJO. In order to protect sister station WPST, and keep 101.5 out of the top spot in the local ratings, WNJO was rebranded “The Hawk” and the musical s...
Frequency Swap 97.5 WPST Moves To 94.5
In the Fall of 2004, Nassau Broadcasting applied for a city of license change for their flagship station 97.5 WPST from Trenton to Burlington, NJ (less than 20 miles to the south). In doing so they would make 97.5 able to move into the more lucrative Philadelphia market. While that move will not take place until the Fall of 2005 at the earliest, Nassau took the next step in January by announcing it would swap the programming of its two Trenton FM’s. 97.5 WPST’s CHR format would move on Valentine’s Day to the 94.5 home of Classic Rocker “The Hawk”. In doing so, the CHR format of WPST stays in the suburban Trenton market, in the event that 97.5 should be sold following its move to Philadelphia.
Frequency Swap 94.5 The Hawk Moves To 97.5
In the Fall of 2004, Nassau Broadcasting applied for a city of license change for their flagship station 97.5 WPST from Trenton to Burlington, NJ (less than 20 miles to the south). In doing so they would make 97.5 able to move into the more lucrative Philadelphia market. While that move will not take place until the Fall of 2005 at the earliest, Nassau took the next step in January by announcing it would swap the programming of its two Trenton FM’s. 97.5 WPST’s CHR format would move on Valentine’s Day to the 94.5 home of Classic Rocker “The Hawk”. In doing so, the CHR format of WPST stays in the suburban Trenton market, in the event that 97.5 should be sold following its move to Philadelphia.
