106.1 The Zone
CHR 106.1 WZNR becomes Rhythmic AC “Energy 106.1” WNRJ
In its short history on the air, the 106.1 frequency in the Tidewater has seen constant shuffling of formats as it looked to fill a niche in the market. Following its move into the Tidewater proper in March of 2004, the station has seen the following formats: 03/07/04 to 09/23/04 – Variety Hits “106.1 Bob-FM” WPYA 09/23/04 to 02/02/05 – Country “Kick 106” WKCK 02/02/05 to 09/21/06 – CHR “106.1 The Zone” WZNR The Zone had attempted to fill the Mainstream CHR void that had existed in the Tidewater since the Early 1990’s. Entercom’s pair of Adult CHR 94.9 The Point and Rhythmic CHR Z104 made the hole tough to fill. As the Rhythmic AC format took off in 2006, WZNR management felt they had found a niche that could be more success...
Country “Kick 106” WKCK Becomes CHR “The Zone” WZNR
In less than a year on the air, the newest radio signal in the Hampton Roads has already been the home to three formats. The station, which came to life on 3/7/04 as Classic Hits “106.1 Bob-FM” WPYA arose from the rubble of a market shakeup the previous Fall when longtime Country outlet WCMS became Rock “Max 100.5” and in retaliation AAA 93.7 WKOC became Country “Kick-FM”. The new “106.1 Bob-FM” would become more successful than anticipated, while sister station 93.7 Kick-FM was less. In response the frequencies of both stations were swapped on September 23, 2004 resulting in “93.7 Bob-FM” on the more powerful frequency and “Kick 106.1″on the weaker. Still not satisfied with the results, Kick 106.1 was blown up on Febr...
