102.7 Now

“Fresh 102.7” Las Vegas Becomes “102.7 Now”

Top 40 radio in Las Vegas has usually revolved around CBS Radio’s 98.5 KLUC. There had been a few challengers to its throne, most recently Clear Channel’s 101.9 Kiss-FM and Wild 102 in the early 21st century. Beasley Broadcasting’s “Fresh 102.7” had been mired at the bottom of the market since its changeover from All 80’s “Star 102.7” in 2007. By flipping to CHR, the new “102.7 Now” is taking a bit out of CBS’ own playbook in Los Angeles and New York by going after the the CHR powerhouse as well as Urban KVEG “Hot 97.5” in an attempt to allow sister KKLZ to move closer to the top of the ratings in Las Vegas.