Mired with a subpar signal and being one of two Oldies stations in the market did not allow WSUN to take off in the Tampa Bay area. While rumors of Cox flipping the station to All-80’s ran rampant, the station began stunting with music from 2001: A Space Oddysey. At 5:00pm on November 3, 2000, the Tampa Bay area got its first taste at an Alternative station in many years with the debut of 97X. The first song, Hemhorrage by Fuel was dedicated to Modern AC WSSR and Active Rocker WXTB, both of whom are owned by competitor Clear Channel Communications.
